With over 12 years of lifestyle branding, art direction and photography experience, Alex brings a strong creative lead in developing brand connections for clients and their consumers.



Alex is a devoted husband and father to three amazing children. He loves to cook, garden, fish and be around other happy people.



For the last eight years he has built and managed the in-house photography studio and program for the lifestyle brand, vineyard vines. The brands exponential growth was supported by a small studio team in an extremely budget friendly manner. In this time he has developed an extensive network of talent to create on-brand experiences for the aspiring customer.